BeachCult Blog

SERENGETI SWIM

A MUSE, A MOMENT, A MOOD Captured beneath the African sun, our beloved muse Daniela Canny stuns in our Serengeti White Estella One Piece, a silhouette as bold and effortless...

From our SS26 Riviera Collection, Coast features vertical sky blue and chalk-white stripes, evoking the timeless nostalgia of vintage Riviera summers. Cool, calming, and effortlessly elegant, the Coast capsule captures the...

Riviera - Spring '26

Inspired by languid afternoons along the Côte d’Azur and the timeless elegance of seaside towns like Portofino, Riviera blends relaxed refinement and barefoot luxury. Hues of azure, pearl, and seafoam...

Happy Mother's Day

A Love Letter in Swim & Sun 🌸 At BeachCult, we celebrate motherhood not just as a role — but as a ritual, a radiant force, a bond stitched in...

BeachCult x Amy Ayanda: Conversations with our Creators

Step into a world where art meets fashion in our latest collaboration with celebrated Cape Town-based artist, Amy Ayanda. This exclusive BeachCult collection fuses Amy’s vivid artistic vision with our...

Revisiting Shellegance: Inspired by our Archives

At BeachCult, we believe that fashion is not just about trends; it’s about storytelling, art, and individuality. Our collections are often born from the passion of creative minds, merging the...

BeachCult X Cara Saven Collection

Cara Saven and Joanna Hedley on location Two iconic Cape Tonian brands team up to deliver this Summer's must-have pieces of swim and resort wear. BeachCult, known for their authentic...