Jenna McArthur is many things: Durban-born and Cape Town-rooted, a fashion editor turned content creator, a mum to two, a soul who wears both soft grace and bold honesty like a second skin. She calls this her “soft era and bold one too”—an era of turning 40 and still not having all the answers, but embracing the beautiful mess of it all.

Jenna McArthur’s journey this summer was all about slowing down, soaking up sunlit moments, and living fully in the now. From the volcanic coastlines of Milos to the golden hour glow of Plaka’s sunset, Jenna brought her honest, grounded energy to Greece — with BeachCult pieces that moved as naturally as she did.

She found a perfect balance of experiences: the untouched authenticity of Lemnos, the glam energy of Athens and Paros, and the soulful blend of both in Milos. Staying in a traditional fisherman’s house in the colourful village of Klima, dipping into turquoise waters after long lunches, and living in the rhythm of Greek life — where siestas are sacred, dinner starts at 9pm, and sunsets are an event — Jenna felt the true essence of filotimo: the warm, generous spirit of the Greek people.

Three words to describe Greece? Storied, serene, soulful.

What Jenna Wore

For her Greek escape, Jenna chose the Palma Set in Azure — a flattering underwire top with a lace-up back that offers support and structure, paired with the ruched Palma Bottom, cut to wear high on the hips for a perfect silhouette. Bold yet easy, it was made for days of exploring coastal villages and evenings by the Aegean.

“The colour is electric and the fit amazing”.

When the mood shifted to relaxed daytime and brunch-to-beach-to-bar vibes, Jenna reached for the Mykonos Set in Sand loving its versatility: “strong enough to stand alone, unfussy and feminine… the top works perfectly with shorts or skirts too.” The linen crop top features a soft ruffle detail and adjustable tie-back, paired with flowing pants that bring drama with thigh-high slits and an elasticated waist for all-day ease.

Channeling a Mamma Mia vibe, Jenna leaned into lightweight linens, flowing dresses, silk scarves (on her head or around her waist), and sets that transitioned from beach clubs to evening dinners. Away from home, she embraced being bolder with her fashion choices — lace, big jewellery, fringed skirts, and unapologetic glamour.

Highlights from Jenna’s Trip

Athens

• Dinner at the Four Seasons

• A day at Lake Vouliagmeni

• Beach time at Astir Beach Club

Milos

• Staying in Klima, the vibrant fishing village built into the rock

• Lunch at Medusa, followed by a dip in the bay

• A boat day with Oneiro to explore hidden beaches and caves

• The volcanic coastline of Paleochori Beach, lunch at Sirocco where food is slow-cooked underground

Paros

• Sunset and dinner at Santa Pacou — “No frills and a quiet setting… the best bloody goat I’ve tasted”

• The contrast of Barbarossa — champagne showers, lobster, napkin waving, and late-night parties

And everywhere in between: visiting every little church they came across, eating saganaki with honey, octopus fresh from the line, endless Greek salads, sipping freddo espressos, and enjoying mastikah as the sun set.

A Muse Who Champions Homegrown and Heartfelt

Jenna’s journey isn’t just about style; it’s a celebration of roots and reinvention. Her personal evolution is raw and relatable: balancing motherhood, self-doubt, faith, and laughter.

“Travelling lets you dream and feel free,” she says. “Greece makes you think and dress in colour — it’s bright, beautiful, and vibrant.”

Her BeachCult style in Greece is an extension of that essence — grounded yet daring, intimate yet radiant. A reminder that style isn’t just what you wear, but how you show up in the world.

Join Jenna on Her Sunlit Path

Let Jenna’s Greek adventure inspire your own story. Explore her handpicked BeachCult looks — the Palma Set in Azure and Mykonos Set in Sand — and let them carry you from sun-kissed mornings to starlit evenings.

Share your BeachCult moments with us. Tag @beachcult and use #SunChasers to join a circle of women chasing the sun, living honestly, and styling fearlessly.

Because wherever life takes you, the soft and bold can live beautifully side by side.