Designer's Narrative

BeachCult, designed by Joanna Hedley, emphasizes ethical production entirely in South Africa. Featuring artist-designed prints and basics in earthy colors, the collection transitions seamlessly from beachwear to evening attire.

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THE AQUARIUS DRESS
SUSTAINABLY CRAFTED
BIODEGRADABLE MATERIALS
LOCALLY PRODUCED
SOCIALLY RESPONSIBLE
Studio Pen Blue Citrus - Men's Swim Trunks
Studio Pen Blue Citrus - Men's Swim Trunks
R 1,050.00 View Product
Studio Pen Blue Citrus - Apollo Kimono
Studio Pen Blue Citrus - Apollo Kimono
R 2,100.00 View Product
STUDIO PEN BLUE CITRUS - ST TROPEZ MINI DRESS
STUDIO PEN BLUE CITRUS - ST TROPEZ MINI DRESS
R 1,900.00 View Product

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BEACHCULT BLOG

Hello Gorgeous,

Follow along as we share behind-the-scenes moments, style muses, travel diaries, and studio secrets from Cape Town to wherever your barefoot soul may wander.

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