BeachCult x Amy Ayanda: Conversations with our Creators
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Step into a world where art meets fashion in our latest collaboration with celebrated Cape Town-based artist, Amy Ayanda.
This exclusive BeachCult collection fuses Amy’s vivid artistic vision with our signature silhouettes, creating a captivating range that embodies the soul of Cape Town’s landscapes and celebrates the boundless beauty of nature.
The Inspiration
Amy Ayanda is known for capturing the ethereal beauty of nature, and this collection is no exception. Drawing inspiration from Cape Town’s lush landscapes, Amy has created three breathtaking prints that reflect the city’s mountainous terrains and floral wonders.
These designs evoke the spirit of adventure and love of nature that is at the heart of BeachCult.
“Cape Town is a place where nature and creativity intertwine in the most magical ways. I wanted each piece to reflect not only the beauty of our landscapes but the emotions they inspire,” shares Amy Ayanda.
The Process
Collaborating with Amy Ayanda was a natural fit for BeachCult’s ethos. Her artistic process—layered, abstract painting—was translated into fabric design through a seamless collaboration.
From initial sketches to final fabrics, we developed prints that evoke the delicate beauty of Cape Town’s flowers, the depth of ocean blues, and the warmth of its sunsets. Together, we crafted each piece to be a true reflection of Cape Town in wearable art.
Iconic Silhouettes Meet Painterly Prints
The BeachCult x Amy Ayanda collection combines our iconic, timeless silhouettes with Amy’s expressive artistry. Featuring flowing resort wear and bold swim pieces, each design in this collection is a blend of effortless elegance and striking visual storytelling.
Whether you’re dressing for the beach, a summer gathering, or a sun-soaked escape, this collection brings Cape Town’s charm and spirit to every occasion.
Signature pieces include:
- Resort Dresses: Effortlessly flowing pieces that blend Amy’s botanical motifs with silhouettes that move with grace.
- Swimwear: Statement swimsuits that showcase abstract prints, adding an artful twist to beachwear.
- Coordinated Kimonos & Wrap Skirts: Vibrant layering options that echo the collection’s rich colour palette, perfect for adding a touch of luxury and artistry to any outfit.
The Prints: Stories Told in Colour and Form
Each print in the collection tells a unique story inspired by Cape Town’s breathtaking landscapes:
- Floral Motifs: Rich blues, purples, and pinks swirl together, inspired by the flora surrounding Cape Town.
- Mountainous Hues: Vibrant yellows and deep blues that reflect the iconic silhouette of Table Mountain.
- Abstract Landscapes: A softer palette of pastels, taking cues from the serene natural wonders that inspire both artist and brand.
These expressive prints bring an air of timeless artistry to our silhouettes, offering pieces that feel both elegant and artful.
A Journey Through Art and Fashion
Amy Ayanda’s work tells stories of nature, memory, and the shared experiences of Cape Town’s communities. Each piece in this collection is infused with her love for Cape Town’s beauty and her interpretation of its landscapes.
Through her prints, Amy captures fleeting yet profound moments—blushing sunsets, the golden warmth of the Cape’s flora, and the majestic silhouettes of its mountain ranges.
About the Artist
Amy Ayanda is a renowned Cape Town artist whose work blends painting and print with the natural elements of her surroundings. Known for her abstract and expressive interpretations of nature, Amy’s creations often feature rich colour palettes inspired by the landscapes she calls home.
Her art reflects not only Cape Town’s beauty but also the deeper, emotional connections we share with our environment.
You can explore more of Amy’s work and creative journey on her Instagram: @amyayanda.
Now Available for Pre-Order
Be one of the first to own a piece from the BeachCult x Amy Ayanda collection. Pre-orders are currently open online, giving you early access to secure your favourite pieces from this extraordinary range.
The collection will officially launch in stores and online from mid-November.