Festival season is more than a calendar event — it’s a ritual. Every summer, the fields, dunes, and city parks fill with sound, rhythm, and self-expression.

The outfits we wear to them are not just clothes; they’re stories. A language that changes with every generation, every beat drop, every rising sun.

From Counterculture to Catwalk

Festival style began as rebellion.

In the late 1960s and early ‘70s, the first festivals like Woodstock and Isle of Wight were less about “dressing up” and more about dressing free. Think raw denim, crochet, suede fringe, and kaftans — pieces chosen for comfort, not curation. A mood closer to The Palm Long Kaftan — flowing, poetic, and quietly powerful. Its antique energy recalls the original wanderers of those eras: barefoot, brass-adorned, and sun-touched.

Fast forward to Glastonbury in the 1990s, and festival fields became fashion runways. The rain-drenched style of Kate Moss changed everything. Her sequinned waistcoat, cut-off shorts, and muddy Hunter boots turned practicality into allure. Suddenly, festivals were about the art of undone glamour — grit meeting grace.

That same effortless cool lives on in BeachCult’s Black Bohemia — the modern desert rocker’s uniform. A blend of black textures, metal belts, and soft velvet bags, it’s the natural evolution of the Glastonbury look: grounded, sultry, and effortlessly cool.

The Boho Renaissance

When Coachella arrived in the 2000s, so did a new wave of festival icons. Vanessa Hudgens ushered in the golden age of bohemian style — floral crowns, fringe, lace, and beads. Her outfits weren’t costumes, they were extensions of the desert itself.

That sun-kissed, spirit-of-the-desert energy finds its modern echo in BeachCult’s Terracotta Ibiza Dress — fluid and warm, layered with wooden platforms, gold cuffs, and a printed scarf. It’s the kind of look that belongs in the sand one day and on stage lights the next — timeless, tactile, and free.

By the late 2010s, festival style had started to quieten. Gone were the flower crowns and gladiator sandals; in their place came a new minimalism — still expressive, but more intentional.

Enter the Quinn Set in Blanca — crisp, simple, and effortlessly elegant. For the woman who sees fashion not as performance, but as poetry. Add brown boots, a gold belt, and a tousled wave of hair — and you have modern festival dressing at its cleanest.

Today’s Festival Mood: Individual, Eclectic, Unapologetic

Today, festival fashion has returned to its roots — not in look, but in attitude. The best outfits aren’t trend-led; they’re personal. They combine vintage finds, structured tailoring, and easy movement — creating a kind of modern boheme that blurs the line between streetwear and escapism.

Think of the Babylon Ruched Top and Palazzo Pants: fluid silk, sculptural lines, styled with brown sandals, green jewels, and gold. It’s the festival uniform of the woman who knows herself — grounded, confident, and radiant without effort.

Or the Origami Palazzo Pants paired with the Textured Black Lyra Bikini: a monochrome study in edge and simplicity. Worn with Dr. Martens, a tasselled bag, and a flash of orange — it’s for the rebel who prefers rhythm over rules.

And for those who still want a little colour, the Babylon Short Kaftan brings the dreamer’s palette — greens and oranges that move like sunlight through leaves. Paired with orchid earrings or a citrus bag, it feels both nostalgic and now — the perfect bridge between vintage bohemia and modern play.

Dressing for Freedom

The most iconic festival looks — from Kate Moss’s muddy boots to Beyoncé’s crystal-encrusted Coachella stage outfits — have always celebrated freedom: of movement, of mood, of identity. They remind us that true style doesn’t need a mirror; it just needs a moment.

As the next season of sound approaches, think less about trends and more about feelings. What moves when you move? What catches the light when you dance? What feels like you — in colour, in fabric, in rhythm?

Because the real magic of festival fashion is this: it was never meant to be perfect. Only alive.