With every collection, we design pieces that are made to be worn, lived in and returned to. From long days in the sun to slow afternoons by the water, our clothing and swimwear is made to move with you through seasons, travels, and moments that linger long after summer fades.
Caring for what you already own is one of the easiest ways to make those moments last. It doesn’t require more, just a little intention in how we wash, store and treat the pieces we reach for most.
At BeachCult, each fabric is chosen for its quality, feel and comfort against the skin, and with the right fabric care rituals, these pieces will give you a lifetime of wear.
Why Garment Care Matters
Sustainability isn’t only about how a piece is made, it’s also about how long it stays with you. True luxury lives in longevity. Caring for your clothes isn’t about being precious, but rather about letting your favourite pieces keep up with you.
The result is a wardrobe that wears well, wastes less and moves at a slower, more considered pace.
Swimwear Guide
Swimwear is designed to move with you through salty swims, chlorine dips, and long days under the sun - it’s meant to be lived in. But a little care after each wear helps keep your favourite pieces feeling supportive, vibrant and ready for the next adventure.
Think of it as a post-swim ritual: rinse, reset, repeat.
💧 Rinse in cool, fresh water after every wear
🫶 Hand wash gently using a mild detergent
🌀 Press out water; skip the wring
🌬️ Air dry in the shade and never store damp
🧴 Apply sunscreen and lotions before dressing
Satin Care Guide
Our satin pieces are all about ease, designed with soft movement, effortless drape, and that subtle, light-catching sheen. With thoughtful care, your satin can keep its fluid feel and relaxed elegance.
🌿 Store in a cool, dry space away from sunlight and humidity
💦 Wash sparingly using cold water and mild detergent
🫧 Hand wash where possible, or use a gentle cycle in a mesh bag
☁️ Lay flat to dry to keep the shape just right
🌙 Steam or iron on low heat, working on the reverse side
Rayon Care Guide
Rayon is a BeachCult favourite for a reason. Made from natural cellulose, it’s breathable, soft on the skin and drapes beautifully - perfect for warm days and easy dressing. Treat it gently and it will reward you with comfort and movement.
🌊 Hand wash in cold water or use a gentle 30°C cycle
🤍 Use a mild detergent and avoid wringing
🌤️ Lay flat to air-dry in the shade, skip the tumble dryer
✨ Steam to smooth out wrinkles and avoid high heat
🌾 Store in a cool, dry place using padded hangers
Small Habits, Lasting Impact
Caring for your garments is less about rules and more about awareness. A considered wardrobe isn’t built on constant newness, but on longevity and connection.
Over time, these small habits create a wardrobe that wears well and lasts longer. When we tend to the pieces we already own, we honour the hands that made them and the moments they’ve seen.
So, let your clothes continue to move with you, flow with the tide, and carry the memories of every adventure.