New Arrivals

View all

Latest Collaborations

1 3

Designer's Narrative

BeachCult, designed by Joanna Hedley, emphasizes ethical production entirely in South Africa. Featuring artist-designed prints and basics in earthy colors, the collection transitions seamlessly from beachwear to evening attire.

Read More
View all
View all

Discover BeachCult

Experience the artistry and quality behind our swimwear. Dive into the details of our meticulously crafted pieces.

View Collections

Journal

View all
  • Paris Through Our Eyes: BeachCult’s City Escape

    Paris Through Our Eyes: BeachCult’s City Escape

    Erin Wood

    Join us as we look back on our unforgettable trip to Paris! From exploring the elegant streets of the 8th arrondissement to indulging in hidden culinary gems, the BeachCult team...

    Paris Through Our Eyes: BeachCult’s City Escape

    Erin Wood

    Join us as we look back on our unforgettable trip to Paris! From exploring the elegant streets of the 8th arrondissement to indulging in hidden culinary gems, the BeachCult team...

  • Revisiting Shellegance: Inspired by our Archives

    Revisiting Shellegance: Inspired by our Archives

    Erin Wood

    At BeachCult, we believe that fashion is not just about trends; it’s about storytelling, art, and individuality. Our collections are often born from the passion of creative minds, merging the...

    Revisiting Shellegance: Inspired by our Archives

    Erin Wood

    At BeachCult, we believe that fashion is not just about trends; it’s about storytelling, art, and individuality. Our collections are often born from the passion of creative minds, merging the...

  • BeachCult X Cara Saven Collection

    BeachCult X Cara Saven Collection

    Melanie Ferguson

    Cara Saven and Joanna Hedley on location  Two iconic Cape Tonian brands team up to deliver this Summer's must-have pieces of swim and resort wear. BeachCult, known for their authentic...

    BeachCult X Cara Saven Collection

    Melanie Ferguson

    Cara Saven and Joanna Hedley on location  Two iconic Cape Tonian brands team up to deliver this Summer's must-have pieces of swim and resort wear. BeachCult, known for their authentic...

1 3
View all