BEACHCULT MUSE: Simóne of Versi Creative

Introducing Simone

Simóne Meyer, co-founder of Versi Creative, has always been inspired by the connection between storytelling and style. Together with her husband, Vernon, she turned her passion for travel and creativity into a thriving digital marketing agency, founded in March 2022.

Based in Cape Town but working globally, Simóne spends her days creating drool worthy photograph and videography.

Simone’s personal approach to her work is rooted in a desire to make marketing impactful yet accessible. Through her travels, she blends her love for natural, boho-inspired fashion with an ability to tell authentic, visually stunning stories—qualities that align beautifully with the BeachCult ethos.

BeachCult in Saudi Arabia

During her recent trip to Saudi Arabia, Simone styled BeachCult pieces to align with the region’s modest dress code. The flowing, versatile designs complemented her travel wardrobe while reflecting her love for natural tones and effortless style.

A Glimpse into Simone’s World

• Best travel memory: Getting engaged in Marrakech, snorkelling with turtles in the Gili Islands, and swimming in Devil’s Pool in Zambia.
• Coffee or Chocolate: Coffee – it’s a traveller’s best friend.
• Favourite local brands: BeachCult (of course!), Eleven2 Skincare, and KuroBo.
• Hidden gem destination: Leisure Isle in Knysna, where the lagoon and views make kayaking or cycling an unforgettable experience.
• Travel style in a nutshell: Effortless chic with boho vibes and natural colours that keep up with my sense of adventure.
• Your favourite meal: I can never say no to vegan pizzas and pies from Pizzasaurus in Cape Town *drool*.
• Where are you headed next? We are heading to Tbilisi, Georgia next for two weeks and then we’re heading to Madagascar to end the year. Super excited!
• What draws you to BeachCult’s style, and how do you incorporate our pieces into your travel wardrobe? I love BeachCult’s flowy and earthy pieces - they fit right in with my travel wardrobe, adding that perfect effortless and stylish vibe whether I'm exploring or relaxing.
• Bucket list location or trip: Egypt, Italy, Namibia and seeing the Northern Lights in Norway.

Why Simone Inspires Us

Simone’s approach to travel combines creativity, connection, and style. Her ability to blend fashion with storytelling and her passion for exploring new cultures align perfectly with the BeachCult ethos.

To keep up with Simóne and Vernon on their travels, head over to their instagram @simoneandvernon